Sarah Foley, Designer, Illustrator and Letterpress Printer

Happy New Year!!

It’s been a bit since I’ve updated. So much going on!

1. Used my gocco to individually silkscreen almost 2,000 coasters that Nina Mettler designed for her amazing wedding:

2. Photographed a great Southern Wedding for Selena Faye Hodge:

3. Became a band booking agent and started booking shows for the bands Nightmare Cats, Unorganism, Centennial, and The Goddamn Team-Players

Yes, this really happened, here is the evidence:

Nightmare Cats playing at Monkey Town

Unorganism playing at Death By Audio

Bruce of Centennial playing at Monkey Town

Nightmare Cats and Wilson Novitzki playing at Pianos!

Even got to letterpress some posters for the shows!

4. Working at Johnson and Johnson for the past few months as a designer on the Oral Care team. I have a new found appreciation for my teeth and all things Listerine!!

very different from today’s listerine, found via design muse

5. Teaching at Pratt’s Manhattan campus! I’m excited to post some work from my students last semester, as well as post work from the coming semester as well. If all goes as planned, we’ll get to go on some amazing studio visits!

Looking forward to posting more than I have been, and going to see Mixtape at the Jen Bekman Gallery before the show closes on January 9th!! Come with!

Feelingstape #2 by Kate Bingaman Burt

One project that I’ve been working on SLOWLY for quite a bit of time now is The Center for Vernacular Typography. About a year ago I started doing work on it with the owners & members of the Public Design Center: Clifton Burt, Kate Bingaman-Burt, and Will Bryant. While I was teaching, I did not have the amount of time to spend on the project that I would have liked. I’m getting back into the swing of it, and getting back on the project. Check out some pictures I’ve taken for the project so far, as well as the pictures many people have contributed to the group flickr! I find it so amazing that so many people are interested in this project!!

The Center for Vernacular Typography defines vernacular type as: “Letterforms selected, created, or applied by persons whose occupation is not derived from regular work with letterforms. ”

The dictum of CVT is “Document, catalog, research, and share.” Hopefully I’ll be building quite a library of vernacular typography to share!

Southern Typography Photographs



West Coast Photographs



North East Photographs

Flickr Group for adding Vernacular Typography photographs!

As it turns out, I moved to New York just in time for the Brooklyn Renegade Craft Fair. It was an exciting event to attend!! This year, the fair seemed much bigger. I’m pretty sure the reason for the feeling of expansion was that the fair wasn’t in the McCarren Park pool this year. It was around a good bit of the park.

If you were a runner on the track at McCarren Park on either day of the fair, you probably also got a sweet look at the goods for sale. Many of the tents were set up around the track.

Overall the fair showcased handmade jewelry, stationery, limited edition prints, and clothing (of course there was lots of other stuff too). I photographed a few of my favorite things while I was there:

Skylark Studio











Cleo Dee’s














Nervous System








Photosynthesis








Up In the Air Somewhere








V & M











and lastly,
Bow & Arrow

Yeah!